Jaroemsadha is a company profile and product catalog website for a herbal brand. The project was developed from the beginning, with the design process handled by the Melon team and the development work focused on turning that direction into a complete WordPress website.
Overview
The website introduces the brand, its herbal positioning, product range, certifications, testimonials, partnership call-to-actions, and contact channels. It is built as a company profile with product discovery, giving visitors enough context to understand the products and continue to purchase or inquiry channels.
Problem
The project needed a website that could present a health and herbal brand clearly while also showing products in a structured way. During development, the project became a useful lesson in how WordPress theme choices affect speed, maintainability, and the final front-end output.
Role
I worked on the development side from the start of the project. My responsibility was to implement the website in WordPress, translate the design into pages, structure the product catalog, and tune the website so the final result stayed usable and presentable.
Stack
- WordPress
- PHP
- MySQL
- JavaScript
- HTML
- CSS
Scope
- Developed the website from the beginning.
- Built company profile pages for the herbal brand.
- Created product catalog sections for herbal products.
- Added product-focused call-to-actions.
- Structured brand, certification, testimonial, and partnership sections.
- Compared and adjusted theme choices based on performance impact.
- Optimized the website experience after learning how theme decisions affected speed.
Product Catalog
The catalog presents herbal products with short explanations and purchase-oriented call-to-actions. The focus is not only on listing products, but also on giving enough context about product benefits, certification, and brand trust before users continue to the next step.
Theme and Performance Lessons
One important part of this project was learning how much a WordPress theme can affect page speed. Theme selection, default assets, page builder behavior, and front-end output all shaped the final performance. That experience helped inform later WordPress projects, especially when choosing lighter setups and reducing unnecessary theme overhead.
Outcome
The result is a WordPress company profile with a clear herbal brand story and a structured product catalog. Beyond the delivered website, the project also became a practical reference for understanding how theme decisions can affect speed and maintainability in WordPress development.