Karunia Utama is a company profile website for an industrial supplier focused on bolts, nuts, anchors, and custom fastening products. The website was built as a catalog-driven company profile, not an e-commerce store, because the business flow is centered on inquiries and custom project requirements.
Overview
The website introduces the company, product categories, certifications, client trust, and contact channels while also providing a detailed catalog for bolt and nut products. The catalog helps visitors understand available product types, materials, finishes, standards, and size options before sending an inquiry.
Problem
Karunia Utama needed more than a basic company profile. The business sells technical products where customers often need details such as material, finishing, standards, and custom dimensions. The website had to communicate those details clearly without forcing the experience into a standard e-commerce checkout flow.
Role
I worked on the development side of the website, building the WordPress structure and catalog pages based on the project requirements. The focus was to make the website easy to browse, multilingual, and suitable for inquiry-based B2B product discovery.
Stack
- WordPress
- PHP
- JavaScript
- HTML
- CSS
Scope
- Built a company profile website with a product catalog structure.
- Created catalog pages for bolt and nut products.
- Supported multilingual content for broader business communication.
- Organized product information around technical details, not checkout behavior.
- Added inquiry-focused call-to-action flows.
- Connected company profile pages, catalog pages, gallery, news, clients, and contact content.
Catalog Structure
The catalog needed to stay practical for technical buyers. Instead of only showing product names, the pages were structured to include product explanations, material options, finishing options, size ranges, and project-based inquiry prompts.
Implementation Notes
- Kept the website as a catalog and inquiry platform instead of adding unnecessary e-commerce complexity.
- Structured product pages around B2B decision-making, where customers compare specifications before contacting the team.
- Used multilingual content to make the website more accessible for different audiences.
- Kept navigation simple so users could move between company information and product catalog pages quickly.
Outcome
The result is a multilingual company profile website with a practical bolt catalog. It supports Karunia Utama’s sales process by helping visitors understand the product range and start an inquiry without forcing a direct checkout model.